Digital Couture
ALOHA, fashionistas today we are going to talk about how digital fashion has significantly impacted style and trends throughout the fashion industry in several ways:
First, let’s start with online shopping! The rise of online shopping has changed the way people shop for clothing. Online shopping offers convenience, a wider section of styles, and personalized recommendations (which happens to be one of my favorite features) one other feature shopping online allows is the use of virtual try-on technologies allowing buyers to visualize how clothing items would look on them before making a purchase.
virtual try-on has accelerated trends and enabled faster dissemination of styles impacting consumer choices and preferences.
NEXT, let’s dive into wearable technology
Fashion had merged with functionality. Items like smartwatches, fitness trackers, and even clothing with built-in technology literally influenced styles by specifically tending to tech-savvy consumers while enhancing utility and aesthetics. It’s very easy to say wearable technology has introduced a new dimension to fashion overall.
Innovative design and production techniques:
when I say innovative design I mean tools like 3D design software and digital prototyping, have enhanced the design and production process. Designers can visualize and create garments digitally before they are physically produced. This has led to the most innovative and experimental fashion era ever! (In my opinion) it’s legit pushing the boundaries of “traditional fashion” and influencing creativity and individualism.
Another really big influence on digital fashion is the social media influence and its culture. Social media has become
key in shaping fashion trends especially platforms where content creators reside such as TikTok, Instagram, YouTube, and Snapchat. Platforms like these enhanced the spread of fashion trends, making them more accessible and adaptable to a wider audience.
the impact of digital fashion on style and trends is multifaceted, reshaping how fashion is created, consumed, and perceived. opening new avenues for creativity and sustainability within the fashion industry.
Stay stylish,
Kimora Shepard
KIMology N’ Fashion
SOURCES:
I will say, I'm a HUGE online shopper. I like that I can order things from in my home and not have to go to a bunch of stores.
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